Why Monitoring is Essential to a Well-Architected Salesforce Strategy

When people talk about building “well-architected” Salesforce solutions, the conversation almost always revolves around solution architecture, DevOps pipelines, sandbox testing, and clean code. And don’t get me wrong — those are critical pillars. A strong DevOps and testing process is indispensable for catching issues before they reach production.

But here’s the reality: even the best solution designs, DevOps, and QA processes are never 100%.

Changes slip through. Data behaves in unexpected ways. Integrations hiccup. And sometimes, business logic that looked perfect in a sandbox falls flat in the messy, unpredictable world of live customers and real data.

This is where monitoring steps in — as the safety net your org needs to keep running smoothly.

Why Monitoring Matters

Even with world-class development practices, you still need visibility into how your automations and workflows are performing in production.

When an automation silently breaks, it rarely shouts for help. There’s no pop-up saying “your business process has failed!”

Instead, it quietly accumulates damage:

• Leads stop routing to sales reps.

• Customers stop receiving critical case updates.

• Opportunities languish unassigned.

• Reports and dashboards become misleading or inaccurate.

We’ve seen cases where broken lead assignment flows went unnoticed for weeks, costing businesses untold revenue. Or customer service workflows that left hundreds of cases unresolved — because an unnoticed error stopped follow-up communications.

These are not edge cases. They’re common enough to be considered inevitable.

Real-World Example: Broken Automation in Action

Imagine your org relies on a Flow that distributes leads to your sales reps in real time, ensuring no prospect waits more than five minutes for a follow-up.

Now imagine that Flow quietly stopped working on Monday morning because of an unexpected field change. Nobody noticed.

By Friday, your reps are sitting idle while hot leads pile up in the wrong queue. And management only realizes the problem when they see revenue numbers slump weeks later.

In customer experience? Same idea — when a case communication automation breaks, customers don’t get updates, frustration mounts, and brand trust erodes.

The costs of unnoticed failures compound quickly — lost sales, churned customers, wasted ad spend, reputational damage.

Why Monitoring Business Data — Not Just Events — Matters

Some teams rely solely on Salesforce Event Monitoring or external platform logs to track activity.

That’s helpful for understanding what happened technically — but it doesn’t tell you if your business outcomes are actually being achieved.

Event monitoring can show that a Flow executed - But it won’t tell you that it assigned 0 leads yesterday when your daily average is 150. It won’t tell you that 30% of cases have been sitting untouched for three days.

The real story lies in your business and customer data itself.

Making Monitoring Accessible: Introducing Reliably

Setting up external monitoring for Salesforce can be daunting.

• You need technical expertise to extract and analyze the right data.

• You need to maintain integrations, scripts, and alerts.

• You need time — lots of it — to build and maintain the system.

That’s why we built Reliably: a native Salesforce application that makes monitoring your business-critical data simple, fast, and actionable.

Instead of just tracking events, Reliably watches your actual object data — the records that matter most — and alerts you to anomalies and trends you’d otherwise miss.

We designed Reliably to eliminate the steep learning curve and reduce the time and technical skill needed to implement effective monitoring.

Monitoring = Confidence

A well-architected Salesforce org isn’t just about building it right — it’s about keeping it right.

Monitoring gives you confidence that your automations are running as intended, your data stays reliable, and your business keeps moving forward — without surprises.

So yes: invest in great DevOps, testing, and development practices. But don’t stop there.
Make monitoring a cornerstone of your Salesforce strategy, and you’ll catch the small cracks before they become costly fissures.

👉 Learn more and join the waitlist for Reliably at www.getreliably.app — and let us help you watch what really matters.